This video introduces Search Engine Marketing (SEM)—also known as Search Engine Advertising (SEA) or Paid Search—and breaks down key strategies and pricing models used in the digital advertising space.
💡 What You’ll Learn:
– Core SEM pricing models: CPC, CPM, CPE, and CPV
– How programmatic advertising works
– The role of native ads in SEM campaigns
– Tips for choosing the right strategy based on your marketing goals
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