A thorough guide to SEO (Search Engine Optimisation) for those brand-new to this topic. With 3 major sections: Crawlability, Usability & Content. With material being king. I leave no rock unturned. I will certainly describe Google Search Console, CDN (Content Delivery Networks), Caching, and much else besides.
0:00 – Start
Site Crawlability 3:50
Functionality for SEO: 8:11
Content is king for SEO: 14:23
Site Structure & Sitemaps: 3:54
Google Search Console: 5:12
What is a Canonical URL: 6:11
Optimising Images: 11:27
Adding data to Images for SEO: 25:20
What is the HTML (SEO) Title: 19:34
What is the Meta Description: 20:02
What is Structured Data: 21:14
Links for SEO: 23:39
EAT (Expertise, Authoritativeness & Trustworthiness): 26:28