The Science in the Art & Science of Affiliate Marketing Partnerships

Affiliate marketing partnerships are the cornerstone to success for strong brands that believe in the power of performance marketing. But partnerships can often have intangible value for the future that doesn’t show up in a report. So what data do we believe is best suited to showcase value? @lacie Thompson of @LT Partners explains what her agency is doing in 2024 on this session of @affiliate nerd out