Swiss internet style is easy, also abstract. Turns out, there are 3 principles that underlie the smooth individual experience of internet sites that use Swiss layout, aka the International Typographic Style.
In this video, I cover the background and psychology of Swiss internet layout, highlighting 3 concepts associated to navigating, culture, and format. Crossing lands and seas, Swiss design has made a long-term impact on the globe.
Resources (video clips).
Source (posts).
https://www.sciencedirect.com/science/article/pii/S0020025521006629.
https://www.pixeldarts.com/post/swiss-style-web-design-a-comprehensive-guide.
https://www.bighuman.com/blog/guide-to-swiss-design-style.
https://www.printmag.com/featured/swiss-style-principles-typefaces-designers/.
Songs.
https://www.youtube.com/watch?v=_9Ba4iDlhws.
You’re hectic, I gotchu.
0:00 – So many inquiries.
0:51 – What’s the background?
1:55 – POV: child shower.
2:24 – Principle 1 – layout.
3:31 – Principle 2 – nav.
4:58 – Principle 3 – society.
6:04 – Impact on programmers, users, and developers.
8:29 – Swiss design internet site examples.
9:13 – Impact irl.