In a brand-new series of tutorial videos, the Coterie group will certainly be looking at each step of the RACE (Reach, Act, Convert, Engage) for partner advertising version, and sharing experience and leading suggestions on just how partner marketing professionals can maximise each technique as component of their digital advertising and marketing strategy. In this very first video, Coterie Directors, Helen Curtis and Jo Dunkley, consider Search Engine Optimisation (SEO).