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Search Engine Marketing or SEM is the process of advertising your site in search engine result. The 2 significant SEM ad systems are Google Ads and Microsoft Advertising (Bing Ads). Some examples of Search Engine Marketing advertisements include Google search advertisements, Google shopping ads, Microsoft search ads, Microsoft product advertisements, Amazon funded advertisements, and Pinterest ads.
SEM Process:
Set Your Objective (sales, leads, branding, awareness).
Select Your Channel.
Establish Your Budget.
Produce Landing Pages.
Establish Conversion Tracking.
Target Keywords.
Produce Advertisements.
Release Your Campaign and Test.
Optimize and Maximize ROAS.