How to determine if social media marketing is worth your time | Your CMO with Emma Morales

Today’s podcast episode is about how to determine whether social media should be a marketing priority in your business. (Spoiler alert: Not all businesses need to be on social media!)

Note: In this video I am referring to traditional service and product-based businesses. This does not apply for content creators or content-based businesses.

Episode details and additional resources: https://legatomanagement.com/podcast-episode-1

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00:00 Introduction
01:57 The first question you need to ask when determining if social media should be a priority in your business
03:38 Social media is the most cost-effective way to generate brand awareness
04:55 Businesses targeting customers that are hard to identify online
06:11 The second question you need to ask
06:30 Your main priority as a business owner
07:33 Diversifying your marketing strategy with social media
07:55 Sprout Social 2023 Index report
09:46 In summary