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Timestamps:
0:00 – Why Hormozi Obsesses Over Conversion
0:41 – The Future of Marketing Is CRO
1:33 – Pretty Websites Versus Converting Websites
2:06 – Two or Three Decisions That Matter
2:32 – One Split Test a Week
3:16 – The Only Two Things We Test
3:49 – Winning Above the Fold
4:44 – Kill the Stock Photos
5:47 – The Value Equation on a Website
6:38 – Proof and Speed Beat Bigger Promises
7:45 – You Are Selling Against Inaction
8:31 – How Amazon Removes Doubt
9:31 – Why Looking Different Still Matters
10:09 – Wrap Up and Next Steps
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Every person obsesses over web traffic and almost no one obsesses over what occurs the 2nd that traffic lands, which is precisely why so many companies burn cash sending people to a web page that was never developed to convert them. My team and I have actually built over 800 internet sites for everyone from startups to Fortune 500 companies, so when Alex Hormozi speaks about the conversion prices behind his several 8 figure exits, I take note. In this video clip I pull back the curtain on his best web style recommendations and reveal you exactly what each piece looks like on a genuine site.
I discuss why a pretty website and a site that transforms are not the same point, and why I have seen plain honor losing pages beat gorgeous ones simply because a visitor might inform what the service did in a couple of seconds. I convert the value equation right into internet style, the desire result your customer in fact wants instead of your product, the regarded chance of success, the time component, and the effort and sacrifice, and I reveal you why the cash sits in the lower half of that formula, which on a web site indicates evidence and speed.