0 items in your shopping cart

No products in the cart.

A Copywriting Lesson from Dr. Seuss

Trying to find ideas for your following advertising communication? Attempt the children’s bookshelf.

Dr. Seuss has entertained young (and also old) audiences for nearly 50 years with titles such as The Pet cat in the Hat, Get on Pop and also Green Eggs and also Ham.

The reason his books continue to be so preferred claims something about what makes for good writing (and also analysis), despite who or where the target market is.

Nouns and also Verbs

Nothing maintains viewers relocating like solid noun-verb combinations. If the sentence were a train, nouns as well as verbs would be the engine. Adjectives, adverbs and also the other parts of speech make the train much longer and slower. Dr. Seuss’ sentences have solid engines pulling light lots to keep viewers relocating down the tracks.

Lots of Periods

A byproduct of getting rid of the supplementary words is much shorter sentence length. Lots of durations. Paradoxically, more sentences of shorter length boost reviewing speed and also understanding. Dr. Seuss, as are numerous children’s authors, is a champ of the short sentence.


Albert Einstein claimed, “The present of dream has actually indicated more to me than my talent for soaking up positive knowledge.” Were it except creativity, there would be no Cat in the Hat and also no Dr. Seuss. Creativity is the beginning of copywriting due to the fact that initially there need to be an idea or principle.


Dr. Seuss’ books are enjoyable to review. They’re funny, too, yet that’s not the very same thing. Fun to check out is material that’s amusing and also simple and easy for readers, an exceptional criterion for all creating.


Dr. Seuss’ publications are written in verse. Of course they’re lyrical. Nevertheless, this surpasses ridiculous rhymes. There are an audio as well as rhythm to the words that, like a preferred song, you do not mind hearing over and over. Great writing of all varieties is pleasing to the eye as well as ear.


Kids have attention deficit disorder. Dr. Seuss knows how to narrate without unnecessary detours. Every word matters. That’s good recommendations for all that write copy because kids aren’t the only ones with short attention spans.


This is the base test for all writing. Did visitors take something away? Was their time well invested? The Feline in the Hat is a story concerning having fun, also on a rainy day. Since’s worthwhile reading.