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Some Useful Facebook Ads Terminology

When reading about Facebook ads, it can sometimes feel like reading another language. This is a form of ‘PPC Ads’ and that’s a huge subject when it comes to online marketing. Over time, countless acronyms and jargon terms have emerged and this can make it all a little hard to keep track of. But read on and you’ll discover a handy guide to all of…

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How to Use Facebook Ads to Build a Mailing List

Using Facebok Ads is a great way to sell a product and if you set this up correctly, then you can ensure that you will pay less for each click than you earn from each visitor on average. That means that your advertising campaign will make you direct ROI and you can keep investing more into your daily budget and getting more out of it…

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How to Increase Your Facebook Ads Profits

Any money you spend on an advertising campaign should always be an investment. That is to say that the amount you get out should be dwarfed by the amount you put in, so that you can continue to spend more and see your profits rise and rise. Unfortunately, this isn’t how every Facebook Ads campaign looks to every marketer. Many of us will pay for…

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How to Find Products to Sell on Facebook Ads

Being able to use Facebook Ads effectively is an incredibly useful skill that will allow you to show effective ads to a highly tailored audience. This can then help you to sell pretty much any product and to build a brand that people will really respond to. But while all this is true, there’s something else you need to be able to do if this…

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How to Create Amazing Video Ads for Facebook

Facebook Ads have a ton of advantages but one of the biggest is the ability to adapt the tool to the kind of campaign you’re most interested in running. You can use images as adverts for example but you can also use videos. And actually, using a video can be a fantastic way to have a much stronger impact on your audience. They say an…

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How to Create a Winning Facebook Page

If you’re going to be successful in Facebook advertising, then it is crucial to have a great page for your business to begin with. Your Facebook page will act as a hub for your business and will provide a convenient way for people to reach you to ask questions, learn more about your brand, or just decide to follow you even if they don’t end…

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How Much Should You Spend on Your Facebook Ads

One of the great things about Facebook Ads is that it is entirely flexible in terms of your budget. You can set not only how much you are willing to spend per day but also how much you are willing to spend on any single click on your ads. But while this flexibility is good news when it comes to finding the right audience, it…

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How Create Great Images for Your Facebook Ads

When scrolling through your Facebook homefeed, some adverts will instantly catch your eye, whereas others you’ll simply pass-by. So what is the difference between these? Which ones really grab your attention and which ones fail to make any impression? Often, the difference comes down to the image that is used. While a headline can make a big difference too, an image can convey a lot…

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Copywriting Strategies for Your Facebook Ads

The right copywriting for your Facebook ads can absolutely supercharge your profits and help you to see breakthroughs in your sales and conversion rates. While targeting and your choice of image are important, it’s the text on your ad that will eventually cause viewers to either click or pass up on your ad and this is why you need to think carefully about how best…

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Advanced Targeting Strategies for Facebook Ads

One of the biggest advantages of Facebook Ads is the ability to target your ads specifically at particular audiences. This means that you can ensure only people who are likely to want to buy from you see your ads and that you aren’t wasting any of your budget on clicks that don’t end up converting. Facebook, like many other social networks and advertising platforms, allows…

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