Marketing for small businesses | Module 4- Get started with Social media marketing? | Smart Academy

Summary: In today’s world, having a thriving social media presence is a must-have for brands not only to reach new customers but also to inspire customer trust and engagement. Social media marketing has become more important than ever. Beyond just the perennial debate on organic reach and paid promotions, you will learn about the art of digital storytelling in a world that scrolls past in nanoseconds in this lesson. Take this course to learn about different platforms, content formats, focus on the effectiveness of videos, reels, and visually appealing posts. Discover the tools and techniques to craft compelling content that resonates with your audience. Moreover, strategically schedule your posts for maximum impact, and navigate the nuances of targeting and analytics to refine your social media campaigns.
Key highlights:
● Differentiating between organic and paid social media strategies.
● Creating engaging content for various formats, including video and reels.
● Using free tools for content creation, like Canva and Figma.
● Scheduling and posting strategies- best times, frequencies & social calendar
● Analytics and targeting: maximizing your social media ROI
● Creating effective social media ads, including hooks, solutions, and calls to action (CTAs).
● AB testing to identify the most effective ads for your audience.