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Klaviyo

admin Email Marketing
Klaviyo

Marketing automation platform and email marketing service

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Klaviyo, Inc. is a global technology company that provides a marketing automation platform, used primarily for email marketing and SMS marketing. The company is headquartered in Boston, Massachusetts, United States.[6] A majority of the approximately 143,000 [7] merchants who use Klaviyo’s software are e-commerce sellers who host their offerings on Shopify.[8]

History[edit]

The company was founded in 2012 by Andrew Bialecki and Ed Hallen.[9] Both Bialecki and Hallen had previously worked at Applied Predictive Technologies.[8]

In August 2022, e-commerce company Shopify announced it was making Klaviyo the recommended email solution partner for its Shopify Plus merchant platform, with a US$100,000,000 strategic investment into the company.[10][11]

In May 2023, Klaviyo filed for an initial public offering (IPO) for a listing at the New York Stock Exchange.[8][12] In September, the company went public, raising $576 million in the IPO at a $9.2 billion valuation.[13][14]

In June 2023, Klaviyo partnered with e-commerce platform Prestashop with the launch of Prestashop Automation with Klaviyo [15][16]

Software and services[edit]

The Klaviyo platform primarily integrates with e-commerce platforms, such as Shopify, Magento, BigCommerce, Stripe, and WooCommerce.[17]

In addition to its e-commerce platform integrations, users can integrate other tools from their tech stacks like Zendesk, Okendo [18] and Salesforce, directly to Klaviyo, or use an API solution when an integration needs to be customized.[19]

Awards[edit]

In 2023, Klaviyo was ranked at 6 in Forbes’ Cloud 100, a ranking of 100 private cloud companies.[20]

In 2023, Klaviyo was ranked amongst the top 600 best workplaces in the US.[21]

In 2024, Klaviyo was placed 17 in the top 50 best workplaces in the UK (‘large companies’).[22]

See also[edit]

  • Digital marketing
  • Email marketing
  • Marketing automation
  • Mobile marketing
  • Online marketing platform
  • Real-time marketing

References[edit]

.mw-parser-output .reflist{font-size:90%;margin-bottom:0.5em;list-style-type:decimal}.mw-parser-output .reflist .references{font-size:100%;margin-bottom:0;list-style-type:inherit}.mw-parser-output .reflist-columns-2{column-width:30em}.mw-parser-output .reflist-columns-3{column-width:25em}.mw-parser-output .reflist-columns{margin-top:0.3em}.mw-parser-output .reflist-columns ol{margin-top:0}.mw-parser-output .reflist-columns li{page-break-inside:avoid;break-inside:avoid-column}.mw-parser-output .reflist-upper-alpha{list-style-type:upper-alpha}.mw-parser-output .reflist-upper-roman{list-style-type:upper-roman}.mw-parser-output .reflist-lower-alpha{list-style-type:lower-alpha}.mw-parser-output .reflist-lower-greek{list-style-type:lower-greek}.mw-parser-output .reflist-lower-roman{list-style-type:lower-roman}

  • ^ .mw-parser-output cite.citation{font-style:inherit;word-wrap:break-word}.mw-parser-output .citation q{quotes:”””””””‘””‘”}.mw-parser-output .citation:target{background-color:rgba(0,127,255,0.133)}.mw-parser-output .id-lock-free.id-lock-free a{background:url(“//upload.wikimedia.org/wikipedia/commons/6/65/Lock-green.svg”)right 0.1em center/9px no-repeat}body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-free a{background-size:contain}.mw-parser-output .id-lock-limited.id-lock-limited a,.mw-parser-output .id-lock-registration.id-lock-registration a{background:url(“//upload.wikimedia.org/wikipedia/commons/d/d6/Lock-gray-alt-2.svg”)right 0.1em center/9px no-repeat}body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-limited a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-registration a{background-size:contain}.mw-parser-output .id-lock-subscription.id-lock-subscription a{background:url(“//upload.wikimedia.org/wikipedia/commons/a/aa/Lock-red-alt-2.svg”)right 0.1em center/9px no-repeat}body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-subscription a{background-size:contain}.mw-parser-output .cs1-ws-icon a{background:url(“//upload.wikimedia.org/wikipedia/commons/4/4c/Wikisource-logo.svg”)right 0.1em center/12px no-repeat}body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .cs1-ws-icon a{background-size:contain}.mw-parser-output .cs1-code{color:inherit;background:inherit;border:none;padding:inherit}.mw-parser-output .cs1-hidden-error{display:none;color:#d33}.mw-parser-output .cs1-visible-error{color:#d33}.mw-parser-output .cs1-maint{display:none;color:#2C882D;margin-left:0.3em}.mw-parser-output .cs1-format{font-size:95%}.mw-parser-output .cs1-kern-left{padding-left:0.2em}.mw-parser-output .cs1-kern-right{padding-right:0.2em}.mw-parser-output .citation .mw-selflink{font-weight:inherit}html.skin-theme-clientpref-night .mw-parser-output .cs1-maint{color:#18911F}html.skin-theme-clientpref-night .mw-parser-output .cs1-visible-error,html.skin-theme-clientpref-night .mw-parser-output .cs1-hidden-error{color:#f8a397}@media(prefers-color-scheme:dark){html.skin-theme-clientpref-os .mw-parser-output .cs1-visible-error,html.skin-theme-clientpref-os .mw-parser-output .cs1-hidden-error{color:#f8a397}html.skin-theme-clientpref-os .mw-parser-output .cs1-maint{color:#18911F}}”Who Thought Up Klaviyo’s New SMS Product? Its Customers”. Built in BOS. December 4, 2019.
  • ^ “Klaviyo Introduces Klaviyo Reviews”. Business Wire. June 27, 2023.
  • ^ “Klaviyo Launches CDP with Integrated Delivery Tools”. Customer Data Platform Institute. August 16, 2023.
  • ^ “Klaviyo, Inc. 2023 Annual Report (Form 10-K)”. U.S. Securities and Exchange Commission. February 29, 2024.
  • ^ “Klaviyo, Inc. Registration Statement (Form S-1)”. U.S. Securities and Exchange Commission. August 25, 2023.
  • ^ Carlock, Catherine (October 9, 2019). “Fast-growing Klaviyo expands downtown HQ”. The Business Journals. Retrieved May 24, 2022.
  • ^ “About Klaviyo”. March 18, 2024.
  • ^ a b c Gehan, Ann; Weinberg, Cory (May 4, 2023). “IPO Hopeful Klaviyo Tries to Prove There’s More to Life Than Shopify”. The Information. Retrieved May 4, 2023.
  • ^ Morrison, Chris (April 19, 2021). “How Klaviyo transformed from a lifestyle business into a $4.15B email titan”. TechCrunch. Retrieved May 24, 2022.
  • ^ “Klaviyo and Shopify Announce Strategic Partnership”. Business Wire. August 2, 2022. Retrieved August 2, 2022.
  • ^ “Shopify makes $100M strategic investment in marketing automation startup Klaviyo”. Techcrunch. August 2, 2022. Retrieved August 2, 2022.
  • ^ Wang, Echo (May 12, 2023). “Klaviyo files confidentially for U.S. IPO -sources”. Reuters. Retrieved May 13, 2023.
  • ^ Primack, Dan (September 20, 2023). “Klaviyo goes public, setting stage for SaaS IPO rush”. Axios.
  • ^ Wang, Echo; Sen, Anirban (September 19, 2023). “Klaviyo valued at $9.2 billion after pricing IPO above range”. Reuters.
  • ^ “PrestaShop Automation with Klaviyo”. Prestashop.com. June 13, 2023. Retrieved March 27, 2024.
  • ^ “Prestashop et Klaviyo lancent Prestashop Automation”. Ecommercemag.fr (in French). July 11, 2023. Retrieved March 27, 2024.
  • ^ “Klaviyo Raises $320 Million in Series D Funding Following Surge in Demand for Data and Marketing Automation Platform”. Cision PR Newswire (Press release). May 18, 2021. Retrieved May 24, 2022.
  • ^ FinSMEs (July 15, 2022). “Okendo Raises $26M in Series A Funding”. FinSMEs. Retrieved August 23, 2022.
  • ^ “Build your integration”. Klaviyo Developers. Retrieved March 18, 2024.
  • ^ “Klaviyo Is Named to the 2019 Forbes Cloud 100”. Businesswire (Press release). August 11, 2023. Retrieved November 1, 2023.
  • ^ “Inc. Best Workplaces 2023”. Inc.com. Retrieved July 13, 2023.
  • ^ “UK’s Best Workplaces™ 2024”. Great Place To Work. Retrieved March 15, 2024.

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