Paul Rand: Graphic Designers You Should Know About

On this episode of our Graphic Designers You Should Know Regarding in 50 Secs collection, we dive into the fabulous profession of Paul Rand, the leader who formed contemporary business identification and established the requirement for logo style. By mixing Swiss accuracy with American daring, Rand created several of one of the most legendary brand identities in history.

From IBM and ABC to UPS and NeXT, his job specified the visual language of international companies. Greater than just a designer, Rand was a true visionary that thought that layout is knowledge made visible.

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